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JPod Douglas Coupland. Acceptance: A Novel Susan Coll. Where folks like Google have fallen down is in just putting a little review box up, then closing their eyes and letting the algorithm take care of itself," he says. The main way Yelp is making money is from advertising: businesses paying to appear when users search on its site and in its apps. What better time to get in front of them with your business?
This, of course, isn't exclusive to Yelp: Google, Foursquare and other companies are all hoping to benefit from similar purchase-decision moments on mobile devices.
What they're all benefitting from is that showing ads related to local searches runs less risk of being seen as intrusive than, to pick the obvious example, ads inserted into social networking feeds on mobile phones. On Yelp, you might be looking for doner kebabs, and here's an ad for a doner kebab outlet. It's an ad, but it's relevant and helpful. The evolution of Yelp and mobile rival Foursquare has been interesting to watch in recent years, particularly in the kinds of content they focus on.
Foursquare started with simple "checkins" — people tapping a button to tell the world where they were — but over time added richer updates, like tips, and became a service focused more on recommendations.
Yelp, meanwhile, started with the latter in the form of its reviews, but added tips and checkins as it developed. Which should give Stoppelman a good perspective on whether checkins still have value in My conclusion back then, which has played out, is it's a contribution — a type of local content — but it isn't necessarily the richest type," he says.
Something is better than nothing, which is why we added it. In fact, Geomium makes that even more possible. Once logged-in to the website, Geomium offers four main sections and information can be viewed on a map or as a feed: People all friends near your current location , Places all the nearby bars and restaurants , Events all nearby plays, festivals, concerts and parties, which can be filtered by type and date and Deals all the local deal, discounts and offers from nearby bars and restaurants.
So, for example, you might spot that there is an event in your locality that your friends are already at or attending. As well as the Web, an iPhone app is available at launch. Android, Blackberry, Nokia are to follow. Geomium has raised seed funding from London-based angel investors and is currently in the process of raising an A-round. By mid December the site plans to launch its geo-location enabled iPhone application, which will allow users to immediately detect what restaurants and shops are nearby and view recommendations on them.
Qype may be the the site to beat in Europe, but it is by no means the only competitor in that space others major players include Trusted Places , Tipped and TouchLocal in the UK.
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