The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions. Arial version history Version 2.
This version contains the euro. Version 2. North American users can add it by installing multilanguage support. This version does not contain the euro. Arial nearly matches Linotype's Helvetica in proportion and weight, but sports a more Humanist appearance.
Many designers and type enthusiasts have a generally low opinion of Arial, claiming it bears too close a resemblance to Helvetica while being inferior in design. There's also controversy surrounding Microsoft's decision to make a Helvetica "knock-off" typeface to avoid paying royalty fees to Linotype.
Although officially based on Monotype Grotesque, Arial is nearly identical to Helvetica in it's glyph widths, proportion and weights. There was much disdain for the new font in the design and type community, including typographer Mark Simonson, who was quoted as saying that using Arial "was like asking for Jimmy Stewart and getting Rich Little.
Arial is an appropriate font to use in any application where design sensibilities are not of major import. Examples of this might be Power Point presentations, emails, homework, office memos, faxes, video, online copy or other basic documents. Swarzkopf Say again… Swarzkopf is using Arial? Quickly went to the store and yes… Swarzkopf is using Arial! Tommy Hillfiger Yet another large company is using Arial, this time I found a print on my wife her shoebox all lettering is using the typeface Arial.
Kaldi Koffie This is actually one of the few brand where they consistently use Arial for all their visual communications. This Dutch Coffee shop uses Arial for their logo, text and shopping branding.
Vehicle signage Waiting for the light to turn green, just had enough time to take this photo. This van has some lettering done using typeface Arial. Hotel signs Went skiing about two weeks ago and never have I seen that much usage of Arial. Here the hotel used Arial for the name of the hotel and the text.
Getting up the mountains Most of the ski lift in this area Ischl, Austria uses Arial as typeface for the name of the ski lift. Sandra Stolle. Fonts — Hatton , Arial.
Work By Fonts — Cheee , Arial , Garamond. Flowers by Bornay. Fonts — Saol Display , Arial. Fonts — Arial. Little Troop. Fonts — Apple Garamond , Arial , Favorit.
Elizabeth Vande Griend.
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